Donate Now Through!



Celebrating the Animal  Human Bond

Beautiful Joe Heritage Society

Past Events

Tricks For Joe

Hi, and welcome to the Beautiful Joe Heritage Society website. I’d like to share a story with you. This is Brownie, and Brownie lived in Meaford, Ontario. She is seen here admiring the statue of her friend, Beautiful Joe. Joe was a real life dog from Meaford whose story of abuse and rescue captured the hearts of millions of people in the 1893 best-selling novel “Beautiful Joe” by Canadian author, Margaret Marshall Saunders. Joe’s story helped change the world's view of dogs from mere animals to beloved companions. The Municipality of Meaford has a whole park dedicated to their hero Beautiful Joe. Brownie often likes to visit and pay her respects to Joe in Beautiful Joe Park to thank him for the wonderful life she and other dogs enjoy today. Brownie used to live in the house of the family that rescued Joe and she’d like to honour him with a trick and raise donations for the goals of:
• Promoting and celebrating the humane treatment of all animals
• Establishing Beautiful Joe as Canada's Most Famous Dog, and
• Meaford becoming known internationally as the Home of Beautiful Joe

Donate Now Through!

Please join us for our TRICKS FOR JOE campaign and show us what your dog/pet can do, challenge your friends on social media and donate to our goal of making Meaford the greatest place for dogs/pets to live or visit.

It’s easy to do:
Step 1 - Introduce yourself and your dog/pet, (I’m ____ and this is my dog Brownie). Brownie is going to perform a trick for Joe (insert trick).
Step 2 - Challenge three friends with dogs or pets to also perform a trick.
Step 3 - Visit our website to donate to “Tricks for Joe” in order to help us bring awareness to Joe’s legacy
Step 4 - Upload your video to Facebook, YouTube or Twitter and make sure you tell your friends you’ve challenged them and their pets. Remember to use the hashtag #TricksForJoe so that we can share your video!

Thank you for visiting us at and please come visit Joe sometime in Meaford; he loves visitors, especially dogs. While you’re in Beautiful Joe Park, remember to pat Joe's head for 100 dog years of good luck!



Enjoy reading and participating in my website and if you would like to tell us your animal companion story or volunteer for our Society we’d love to hear from you (you should see my tail wagging just thinking about it), please send us an email or friend us on Facebook,
or if you’re old fashioned like Margaret Marshall Saunders, you can write to us at:
Beautiful Joe Heritage Society
PO Box 3304, Meaford, Ontario, Canada N4L 1A5
Tel: (519) 538-5895 Email:

Beautiful Joe Heritage Society preserves and promotes the historical legacies of both 'Beautiful Joe' and
Margaret Marshall Saunders and celebrates the natural bond between animals and humans.